WSI Sportswear
Eagen, Minnesota 🇺🇸
Founded in 1990 by Joel Wiens, WSI Sportswear is a premier developer and manufacturer of cutting-edge athletic apparel and advanced cold-weather gear. Operating out of a state-of-the-art facility in Eagan, Minnesota, the company was born from a desire to provide athletes with high-performance clothing that combines superior comfort with technical functionality. For over three decades, WSI has remained fiercely committed to keeping its operations entirely within the United States, managing every stage of production from initial design concept to final stitch under one roof.
WSI is globally recognized for its breakthroughs in fiber technology, particularly its proprietary Heatech® and SoftTECH™ fabric lines, which offer unmatched warmth-to-weight ratios and moisture-wicking capabilities. This expertise in combating sub-zero conditions has made the brand a trusted choice for outdoor enthusiasts, winter sports competitors, and professional athletes—including numerous NFL and MLB players who rely on WSI base layers on the field. By pairing innovative textile engineering with meticulous domestic craftsmanship, WSI ensures that every garment provides elite performance in the harshest environments.
Manufacturing and Technical Advantages:
100% Made in Minnesota: Every piece of apparel is designed, cut, embroidered, and sewn at their Eagan headquarters, ensuring absolute quality control and ethical labor standards.
Proprietary Fiber Technology: Pioneers of advanced materials like Heatech®, which utilizes specialized fabric structures to trap body heat while remaining breathable and lightweight.
Domestic Sourcing Strategy: The vast majority of the high-tech yarns and raw materials used in their garments are sourced from American textile mills.
Eco-Conscious Operations: Operates a low-waste production model, aggressively recycling fabric remnants and incorporating sustainable, long-lasting materials into their product lines.
