Thorogood
Merrill, Wisconsin 🇺🇸
Thorogood, a brand of the Weinbrenner Shoe Company, is a legendary name in American footwear, headquartered in Merrill, Wisconsin. Since its founding in 1892, the company has built a reputation for crafting "job-fitted" footwear designed to meet the rigorous demands of the American workforce. As an employee-owned company, Thorogood operates with a deep sense of pride and a commitment to the craftsmen and women who wear their boots every day.
The heart of the Thorogood operation lies in its deep-rooted history in North-Central Wisconsin. The company maintains multiple manufacturing facilities in Merrill and Marshfield, where union tradespeople use time-honored techniques like Goodyear storm welt construction to produce their most iconic styles. Their famous American Heritage series, featuring the signature white moc-toe wedge sole, remains a staple on job sites across the country, serving as a testament to the durability and comfort of domestic manufacturing.
While Thorogood is a leading champion of Made in the USA footwear, they offer a diverse catalog to serve a global market. Their domestic lines are proudly built in their Wisconsin factories using both high-quality US and globally sourced components. This dedication to quality has allowed Thorogood to remain a cornerstone of the American shoe industry for over 130 years, ensuring that those who build the world have the right boots to stand on.
Brand Highlights:
Employee-Owned: A unique business model where the workers are also the owners.
Union Made: Proudly partnered with the UFCW to support local labor.
Specialized Designs: Trusted by firefighters, postal workers, and construction professionals.
Note that some boots, mostly the tactical category, are not made in the USA. Please confirm origin of each boot product if you’d like to ensure Made in USA.
How Thorogood Boots are Made