Jacksonville Beach, Florida 🇺🇸

Headquartered in Jacksonville Beach, Florida, GORUCK is a brand built on the foundations of Special Forces excellence and the simple, effective science of rucking. Founded by a former Green Beret, the company has evolved from a grassroots gear startup into a global movement, dedicated to building the world’s toughest equipment and fostering a community centered on physical and mental resilience.

Proven in Combat, Built for Life

At the heart of the GORUCK identity is an unwavering commitment to American manufacturing. While the brand has expanded globally, its "Special Forces Grade" rucksacks remain the gold standard of Made in the USA craftsmanship. By partnering with domestic factories that specialize in military-grade production, GORUCK ensures that every stitch can survive the most grueling conditions on Earth.

• The Original Rucksack: Their flagship GR1® is widely considered the toughest rucksack ever built, designed to be just as at home in a war zone as it is in a boardroom.

• Overbuilt Materials: Utilizing 1000D Cordura® and specialized rainproof components, GORUCK gear is famously "overbuilt" to withstand the weight of heavy steel plates and the rigors of high-intensity training.

• The SCARS Lifetime Guarantee: A testament to American quality, GORUCK stands behind their gear with a lifetime warranty, offering repairs to ensure that their equipment truly lasts a lifetime of abuse.

More Than Gear: A Way of Life

GORUCK is unique in the fitness industry for its integration of equipment and experiential training. The company hosts thousands of GORUCK Events—team-based challenges led by Special Forces veterans—where participants put their gear and their limits to the test. This "tough mudder meets military training" approach has created a loyal "GORUCK Tribe" that values hard work, accountability, and the shared struggle of carrying the weight.