San Francisco, California 🇺🇸

Based in San Francisco, American Giant is an apparel brand dedicated to a singular, ambitious mission: making high-quality clothing entirely within the United States. Founded on the belief that American manufacturing still represents the gold standard of craftsmanship, the company challenged the status quo of the fashion industry by choosing local production over offshore convenience.

The Gold Standard of American Craftsmanship

American Giant first gained national acclaim for creating "the greatest hoodie ever made," a product that came to define the brand’s commitment to durability, structure, and superior materials. Every garment is designed to withstand years of wear, moving away from the "fast fashion" cycle and toward a more sustainable, long-term approach to a wardrobe.

Building a Local Ecosystem

The company’s impact extends far beyond its San Francisco headquarters. By keeping its supply chain domestic, American Giant supports a vital network of:

• Cotton Farmers: Sourcing premium fibers from American soil.

• Spinners & Knitters: Revitalizing historic textile mills.

• Sewing Facilities: Creating middle-class jobs in communities across the country.

Values & Vision

American Giant stands for more than just apparel; it is a brand rooted in transparency, community, and resilience. They believe that where and how something is made matters. By investing in American towns and local workers, they ensure that every stitch contributes to a stronger domestic economy. Whether it is their iconic heavy-duty fleece or their classic denim, American Giant remains a leader in the movement to bring quality manufacturing back home.